BY: PRATHAM GOLCHA
‘ A RESEARCH WORK OF MINE, THAT HAS BEEN PUBLISHED IN LAMBERT, GERMANY, ORIGINALLY COMPILED FOR THE RESEARCH PAPER PRESENTATION OF THE WORLD’S RENOWNED INDIAN INSTITUTE OF TECHNOLOGY, GUWAHATI, ASSAM, INDIA. THIS RESEARCH FINDS A FEATURE AMONG 15 OTHERS, PAGED BETWEEN 131-137, CHAPTER 11’
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Author: Pratham Golcha
Affiliation: Department of Psychology, Hislop College, Nagpur, Maharashtra, India
Email address: prathamgolcha@yahoo.in
Submitted for: “International Online Conference Covid 19-Emergence and Resurgence of Communicable Diseases from Social Sciences Perspectives”
Sub-theme: “Covid-19- Impacts on society, Disaster Management & Role of Media”
Abstract
This abstract aims to convey the role that the media has played during the covid-19 pandemic. The main objectives of this paper are firstly, to explain the different types of media in existence and their contribution to the pandemic and secondly, to understand their relative impact on the lives of people during the pandemic period. There is no surprise to the fact that the coronavirus has been one of the most fearful viruses the world has ever seen, and add to its contagiousness and no prior information available, it has gripped the entire world badly. The role that the media has played in this pandemic is second to none as it has been the only pillar which can be relied on, at a time where even stepping out of the home is barred elsewhere in the world. The different types of media- television, radio, print media, digital media, etc. have played varying roles and impacted millions of lives globally. Ranging from economic costs to political tensions associated with covid-19, the media has covered it all, including stating down actual figures globally and locally, along with the restrictive measures and possible development of vaccine. But the main concern associated with media pertains to the spread of misinformation, creating unnecessary hype, exaggeration and stigmas relating to the pandemic. However, the key lies in how the media itself responds to counteract these misinformed facts in a crucial juncture like this, where the future itself is in jeopardy. The paper also clearly lays out what is expected of the media, in addition to its actual performance to tackle the prevailing menace.
Keywords: covid-19, pandemic, media, digital media, misinformation
Author: Pratham Golcha
Affiliation: Department of Psychology, Hislop College, Nagpur, Maharashtra, India
Email address: prathamgolcha@yahoo.in
Introduction-
As we all know, covid 19 has rapidly engulfed the entire world in its grip in no time. The whole world is struggling to find answers to this invisible yet deadly virus. There is also no real discovery of a vaccine till date. While almost all the nations have been severely affected by the corona virus, it was surprising to note that the most developed nations, including those in healthcare facilities, were the worst hit. Covid 19 has been one of the most deadly and fearful viruses the world has ever seen till date. These groups of viruses were first discovered in the Chinese city of Wuhan in December 2019. Since then, it has gone on to spread across most of the countries and has claimed lakhs of lives too. (Sun & Lamb, 2020)
This paper aims to bring out the role and impact that the media has played in this crucial time during the covid 19 pandemic. The objectives that this paper wishes to achieve are two folded. I) Explain cohesively the different types and arms of media; II) Understand the impact that the media has had on the pandemic.
Countering responsibilities by the media- There have been innumerable cases of community transmission in many countries, which does not bode well in the context of the containment of the virus. (Esteves & et al., 2020) One agency that has played a crucial hand in this pandemic has been the media, national or international notwithstanding. The role that the media has played in this crucial pandemic period is second to none. There have been innumerable challenges as far as working for the media is concerned. The daily addition of cases worldwide and domestically have made it difficult for the media to give steady information as every hour the numbers get updated, and keeping up with the numbers globally is no mean feat for the media fraternity. Various international news and media agencies such as World Health Organization, United Nations, BBC, CNN, etc. have made the accessibility of real numbers easier. Every week, there are new opinions, perspectives and dimensions to the covid 19 pandemic, be it the history, spread, containment or vaccine trials. (Powell, 2020)
Challenges faced by the media- But the challenge rests solely on the media to dispense credible and right information among the masses, especially at a time when the world has no other option, but to look up to the media. The agencies all over have been up on their toes since many months, even covering ground reports. Now, we all know what the actual situation is, on the face of it. Credit must be given to the media to cover news and bring it to the reach of the citizens, in spite of working from hotspot zones and speaking to corona positive patients in the hospital. There have been innumerable cases of the indomitable spirit of media persons and their contributions that have impacted the lives of millions around the world. It is worthwhile to mention here that the corona virus has not only impacted health and science fields, but several other facets of life. The economic costs of corona virus have been discussed in media a lot, especially if we talk about the Indian context, because India has the fastest growing GDP in the world currently and is seen as the forthcoming superpower in the coming decades, economically. Numerous travel restrictions have been put up by almost all the nations, in the light of the spread of the pandemic, which is also affecting the livelihoods of the people and directly affecting the economy. Talking about the point of view from sports, the cancellation/postponement of the Tokyo Olympics to 2021 is an example, along with the postponement of various football leagues around the world. These are just some of the facets where the media has made it possible for people to get true and correct information, sitting at home.
Whether through print media or social media, the media powerhouses have made sure that information reaches each and every person on this earth, however difficult and challenging the times would be. If we look from another perspective, media has been viewed differently by different sections of the society. Often, there have been allegations where the media has been accused of being controlled by the states and their governments to portray their work in a good stead, and compare it to the others, so as to get public appreciation. Media has been accused of being political and biased at this crucial juncture of the crisis. From another perspective, media houses claim to show the exact reality and the real picture, for example, the plight of the migrant workers and the marginalized community, ill-equipped public health systems and politicized and lop-sided opinions. If we look at Indian journalism, corporatization of these agencies has made them polarized in their opinions. While some of them would apparently preach pro-Central government voices, whereas others would vilify the same, shifting the onus also on the Opposition-ruled states and their counter-effective strategies vis-à-vis the Centre.
Domestic and International examples of alleged ‘double standards’ by the media- One thing that was highly condemnable from the Indian media was the “Islamophobic” side of the ‘Tablighi Jamaat Markaz’ in Nizamuddin, New Delhi. (Singh, 2020) The apparent attack on the Muslim community sparked outrage from various factions of the Indian society. The media seemed to blame the Markaz event for the spread of the virus, but notably forgot the loopholes on the part of the government itself. Media reporting in this light, where the state-sponsored facts and ideologies are fed in the minds of the people directly are highly condemnable. Another example here can be the Chinese media that has been constantly hiding the origins of the virus and manipulating the actual numbers time and again and dodging questions from the world regarding the spread of the virus. The Chinese media has overtly been influenced by the fascist Communist government in China, where the world has been asking one simple question,” If the virus can spread all around the world and claim lives in lakhs, how is it not possible for the transmission of the virus from Wuhan to Beijing and other parts of China”. When we talk of media, we need to ensure that it is accountable to the people on its part and dispenses the exact and unbiased viewpoints, not being influenced under ideologies.
Media: Dispelling fake news, misinformation and politicization of covid-19 – Another important dimension that needs to be focused on, here is regarding countering of fake news and misinformation (Kushner, 2020).Various theories have been put forward by the media regarding the possible postulation of the virus. One theory suggests that the symptoms shown by the virus are a result of the 5G network. Another theory postulates that it was artificially synthesized in a lab in Wuhan as a ‘bioterrorism’ agent. Likewise, there have been several other theories that have been put forward by various media agencies, and most of them have no credible proof and are baseless. Thus, media has to be held responsible at various levels for pitching forward baseless theories in attempt to crack the corona-code, as far as the origin of the virus is concerned. Another area where media has taken it too far is by creating a stigma in the minds of the people. For example, the media in the U.S.A have been accusing the Chinese for the whole pandemic episode that has sparked wide-spread discontent in the Americans against the Chinese, racially and ethnically. People of the Chinese origin have had to face discrimination, prejudices and various racial comments back in the U.S.A and Europe. It creates a mindset of stoking xenophobia into the minds of the people, which is not justified. We all know that the virus knows no boundaries, no nationality and no religion. Thus, it is absolutely wrong to stigmatize a certain section of the society and hold them guilty. On the other hand, media must play a handy role in dispelling myths and rumors by incorporating subject experts, clearing all the ‘terminologies’ and bringing in credible information from all around the world, without any external interventions. (Kadam & Atre, 2020) Certain sections of the media must be praised and credited for spreading key and vital information out to the masses, such as certain local helpline numbers, proper way of wearing masks, do’s and don’ts and precautions to be taken in the wake of the virus.
Role of Digital Media– Different organs of the media have impacted differently during this pandemic. The most popular and widely used arm of the media nowadays is the social media, undoubtedly. The internet consumption globally has increased manifold times and hence, the use of social media is always on an up. Most of the people around the globe today have easy access to smartphones, tablets, laptops and internet connections, thanks to the technological wave. Various Bollywood actors, for instance have gone live on their social media platforms to spread cheer among the masses and many of them have also dedicated songs on the issue of corona to spread positivity in the lives of the people. There have been many webinars that have gone live around the world, almost every day and has helped in the heightened awareness of covid 19. Also, it has kept people occupied. Online applications for meetings have seen an all-time high. Social media has made the accessibility and availability of such events much easier for the public globally.
Downside impact on print media– Though it is worthwhile to mention here that one form of media that has gone unnoticed and relatively unheard during this pandemic period, is the print media. The print media has suffered a downfall during this period because of possible transmission of the virus through the vendors or distributors. In large cities like Mumbai, the disruption of the local train services and public transport has made it virtually impossible for the newspaper vendors to deliver papers at the doorstep. Therefore, one arm of the media that has been on the losing side has definitely been the print media as because of this disruption in services, the advertisement revenues have hit rock bottom. The livelihoods of these vendors of newspapers and surrounding circles have been put up in jeopardy because of the hesitance of the citizens. But, this consumption of news has been more than compensated by social media and its platforms.
Role of radio as a type of media– Another arm of media, the radio has also seen an increase in its subscription as people increasingly search for entertainment mediums and breakthroughs. For example, in the Indian context, the speeches by Prime Minister Narendra Modi in his “Mann ki Baat” have primarily been broadcasted on radio, such as All India Radio, simultaneously. Similarly, various radio stations recorded huge increase in number of subscriptions, more than ever before, owing to the lockdown and relative free time. Earlier, prior to digital media, radio was one of the most prominent sources of dispensing information, as is evident from the previous pandemics, vis-à-vis the coronavirus. But now, the times have substantially changed and digital media has taken the sheen off radio.
Role of television as a type of media– The same goes for television. The lookout for entertainment mediums has forced people to increase the consumption of television. At such a point of time of the crisis, the need for creditable news on air has forced people to spend increasing time on news channels on air, besides the usual entertainment trends prevailing. The news channels have stolen the limelight ever since the pandemic began as it is the main source of information for the people sitting at home. Entertainment mediums became famous on television as various age-old shows, including religious ones, such as “Mahabharata” and “Ramayana” gathered record-breaking viewership. Therefore, television as a medium and source has further amplified the benefits that media, as a whole has to offer.
Contribution of media– Media, the various arms notwithstanding, has played a key role in updating the citizens time-to-time with important information such as actual active case numbers, lockdown regulations, etc. Besides these, the news of possible vaccines and its clinical researches has been well portrayed by the media. The import and export of important medicines such as Hydroxychloroquine, Remdisivir, etc. have been reported by media amongst various countries. Also, the media has been successful in reporting the inter-governmental collaborations and co-operations in matters related to trials of vaccine and import/export of essential goods. If we compare the present role of media in this pandemic vis-à-vis the previous ones, such as SARS, MERS and Spanish Flu, we can see a vast difference in the role that the media has played. Previously, the non-existence of internet hindered such accessibility of information as it is at the moment. Also, the technological advancements have made it possible to dispense information, relatively more easily than other times. The creation of awareness by the media has been helpful in increasing safety measures, such as social distancing, self-isolation, proper way of wearing masks, quarantine centers, etc. Apart from all this, the media has been instrumental in highlighting the plight of the poor and migrant workers and their struggles, as a result of which the governments have become vigilant to cater to the needs of the marginalized and worst-affected in the society. Social media and other mediums have helped in upping awareness through various sources such as organizing webinars, conferences, etc., nationally and internationally. The key here lies how the media updates itself for future challenges as the world gets ready for the post-covid period. Again, the sole focus and all eyes would be on the media to give crystal clear, uninterrupted and unbiased information.
Conclusion–
Media has largely been responsible in increasing psychological resources and resilience in distinct age groups and socioeconomic conditions via its various mediums. Despite the fact that the pandemic has thrown up never-seen-before challenges of various unprecedented levels, the media has a huge responsibility and a vital game to play to report the facts responsibly and furthermore, to pass on the recurring important information from various government houses to the citizens. Thus, the impetus of the media is humungous in the context of the pandemic, especially the digital media that has been the focus light in this pandemic period because of the worthwhile contributions.
Recommendations–
Since we know that media is the heart and soul of every nation, it is noteworthy to mention that the media must be unbiased, un-discriminatory and have a fair point of view from all perspectives, since the reliance of lay man on it is far and wide. The state-controlled media should look at revamping its status as the perspective of one media report can have a lasting influence of people’s lives and perceptions as a whole, in the context of a whole nation too, as it can lead to unnecessary stigma, discrimination and hatred among the people, on the basis of nationality, religion, cultures, colors, race, to name a few. Thus, eradicating misinformation shall be at the topmost priority of all the arms of the media as the exaggeration and the resulting fear can leave the population scarred and tarnish the faith people have in the media.
REFERENCES
Works Cited
Esteves, F., & et al. (2020). Retrieved June 27, 2020, from Frontiersin: frontiersin.org
Kadam, A., & Atre, S. (2020). Negative impact of social media panic during the COVID-19 outbreak in India . Journal of Travel Medicine.
Kushner, J. (2020, March 25). Retrieved June 26, 2020, from Khoros.com: https://khoros.com/blog/social-medias-role-during-covid-19
Powell, M. (2020, March). Retrieved June 26, 2020, from Infectious Diseases Hub: https://www.id-hub.com/2020/03/05/role-can-media-play-managing-covid-19-outbreak/
Singh, B. (2020, April 18). Retrieved June 26, 2020, from epw.in: https://www.epw.in/engage/article/media-time-covid-19
Sun, W., & Lamb, Y. R. (2020). Media and Communication During the COVID-19 (Coronavirus) Pandemic. Howard Journal of Communications.
Author: Pratham Golcha
Affiliation: Department of Psychology, Hislop College, Nagpur
Email address: prathamgolcha@yahoo.in
Submitted for: “International Online Conference Covid 19-Emergence and Resurgence of Communicable Diseases from Social Sciences Perspectives”
Sub-theme: “Covid-19- Impacts on society, Disaster Management & Role of Media”