BY: PRATHAM GOLCHA
When an individual or a group of individuals from one culture adopt practices from another one, retaining their own cultural norms in the way, it is called cultural integration. In short, we may say that the blending together of two or more cultures is known as cultural integration. The important fact to underline here is- the process of integration is only possible actually, when a particular cultural group does not sacrifice its own values that make them unique and characterize them; rather it is an intermixing. For example, ideas, beliefs, practices, rituals, food, art, literature, language, etc. Cultural integration is actually very positive and beneficial as all those involved retain their identity and bodes well for a 21st century society as a whole. It is actually a dynamic process globally and doesn’t actually stop ever as it is constantly evolving, although at multifaceted levels in the society. Adaptation and acceptability are the key elements of cultural integration. We see these forms of cultural integration in our domestic, day-to-day lives as well. For instance, in marriages, between different communities, religions, races, etc. we notice these trends. It actually leads to more tolerance levels in the society and eventually to social acceptability. In the Indian context, this acts as strength as well as a weakness. Unity in diversity is actually our motto of India as it is the most diversified and varied country in the world in terms of religion, languages, food, art, literature, race, etc. It is up to us, as a society, how we take this forward as there has been a growing divide amongst communities, of late. But then, the cultural acceptability in India is unparalleled elsewhere in the world.
Well, if we look around, pollution is quite a norm at the moment because of the high AQI levels. But when we talk of pollution in the context of culture, rather than the environment, we will actually be talking of something more toxic and long-lasting. After all, a wind of change in the environment might do some good to the AQI levels, but once it gets ingrained in the society, no amount of air can undo it then. Cultural pollution weakens the culture of a society and robs it of its freedom and identity. Take the case of India; the country that indeed for no doubt whatsoever has the best traditions and culture in the world, since centuries. But what is the sad reality today? It is the result of cultural pollution. The aping of the West has done more harm than good- perverting young minds, looking down upon indigenous and Indian culture as ‘old and boring’, to name a few. The ‘coolness’ of this generation with the Western culture has pushed our age-old cultural environment to a disastrous position, where we ourselves question our beliefs and values. There’s actually nothing ‘wrong’ with the Western culture, but the question is to what extent! These Netflix and Amazon Prime shows, for example, a pattern of the West to ‘expand their influence’ have actually polluted the environment of young Indian minds. The exposure level at a young age leads to more issues without proper addressal. This is also one of the reasons for the rise of violence against women- the misrepresentation, since what might fight the Western world would not necessarily do to an Indian one. But then, the norms that one has to adhere to nowadays have left the youth with little choice, other than to follow the herd. There needs to be a system of checks and balances and legislation that censors the ‘so-called freedoms and rights’ that are used mindlessly. Cultural pollution is getting deeper and more stagnant and it is now or never for us to start making paradigm changes, until it is too late to realize that even a mask and hundred other Western solutions won’t heed the cultural pollution levels. We have come to such an extent where even if one talks about our rich culture or praises it, it’s termed as ‘saffronisation’ and quickly we come to conclusions, based on narrow political leanings. It’s time to widen the perspectives and look at the larger good. After all, along with ourselves and our family, the nation and culture are identification tags that one should feel proud of, no matter what; it doesn’t really pervade or encroach one’s beliefs or rights either. Hindi and other regional languages that form a fair share in the world and are so sought after abroad, are rather unfortunately looked down upon, and the speakers ‘judged’. We have gone on to ape not just the culture, but also the slangs that seem quite ‘fake’ in Indian society. Simply put, anything that’s Indian, whether culture or customs, that is re-packaged in the West and given to us seems much more appealing and one to brag about. These mental health ‘stigmas’ and stressors have also been ‘imported’ if one really goes down to the depth. Even the eating habits, for example- the frozen, processed, sugary food items actually are nothing but a fad. Indian culture talks about making fresh food rather than this way. Take the instance of washrooms as well- the ‘Indian styled’ one actually is scientifically much more hygienic and clean, devoid of accumulation of bacteria as opposed to the Western-styled ones. We have innumerable examples in and around us that show how much we’ve thrown ourselves under the Western belt. It’s time to stand, be proud of one’s Indian-ness and let the world know what we truly are. It’s time for us now to let the world know and expand our influence.







